Business Challenge
The marketing team needed a clear and centralized view of Google Ads performance to monitor campaign results, track key marketing metrics, and identify trends across advertising activities.
Solution
Developed an interactive marketing performance dashboard in Looker Studio, directly connected to Google Ads as the primary data source. The dashboard consolidates key advertising metrics into an easy-to-understand visual report for ongoing performance monitoring and analysis.
Tools & Technologies
– Power BI
– SQL
– Excel
Outcome
Provided a centralized and interactive reporting solution that simplified performance monitoring and enabled faster, data-driven decision-making.
Preview
